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H2 Econs [Demand & Supply] The Irrationally(?) High Prices of Chinese New Year Goodies

Is it rational to pay for exorbitant Chinese New Year goodies that you can eat all year round? You have seen those Bak Kwa (traditional Chinese BBQ Pork) queues in Chinatown haven't you? Snaking queues that look as if Apple were launching new iPhones! (We will talk about that madness another time). Think about it; you could eat Bak Kwa all year round, why do people pay higher prices and spend time queuing just to get it during Chines New Year? Is this even rational? 1. Higher and More Inelastic Demand = Higher Prices During Chinese New Year, traditional goodies such as Bak Kwa are seen as indispensable. This preference to have traditional foodstuff to host family and friends, drive demand